Have fun with a Swiss Classic

By NZHJ December 11, 2015 Profiles of Success

To view a PDF of the complete profile as it appeared in NZ Hardware Journal magazine, click the download button at the bottom of this page. 

Who amongst us at some point hasn’t owned (or desired) a little red pocket knife with the instantly recognisable cross and shield, whether you’re MacGyver using it to escape from a maximum security cell or you’re opening a can of soup by a campfire.

For over 130 years, that iconic Victorinox symbol has stood for unfailing reliability. Today’s CEO Carl Elsener (a direct descendent of the company founder Karl Elsener) will tell you that commitment to uncompromising quality hasn’t changed. What has changed however is the extensive range of Victorinox knives which now exceeds 1,100 models.

Thanks to wholesale importer and NZ agent CE Lawford, many of these models are available here – both the classic Swiss Army Knives and Household and Professional Knives. All the traditional high-quality Swiss made precision you’ve come to expect from this perennial power brand is now available in fun, fresh fashion colours to complement today’s designer kitchens.

Your favourite kitchen helpers include vege paring, tomato & sausage knives and more traditional carving, boning, slicing and bread knives. There’s even a fluted edge Santoku knife, featured here with the green handle. All the knives shown here are available in four bright colour options plus black.

These Victorinox knives represent lasting value and unmistakeable quality and are ideal as desirable promotional or Christmas gifts perfectly at home in a professional chef’s or keen foodie’s kitchen.  

For more information on how you can brighten up your shelves and your sales, visit the CE Lawford or Victorinox websites or phone CE Lawford on 09 270 5919.

Please note that this article is paid content.

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