In response to customer demand for more tips, ideas and inspiration across both home and garden and easier ways to access club benefits, Mitre 10 NZ has replaced its Mitre 10 Garden Club and Mitre 10 Home Improvement Club with a new Mitre 10 Club programme.
Club members can now more easily identify themselves in-store to take advantage of exclusive Club deals by sharing their phone number when paying or swiping their Airpoints card.
Mitre 10 Club remains partnered with Air New Zealand’s Airpoints programme and Club members who are also Air New Zealand Airpoints members can scan their card or app to access Club pricing offers in-store or online, as well as still being able to earn and redeem their points when shopping with Mitre 10.
Jules Lloyd-Jones, Mitre 10 NZ's Chief of Customer Marketing & Inspiration, says of the new programme: "Mitre 10 Club will play a key role in improving two-way engagement with customers and delivering additional value.”
The re-think of Mitre 10 Club has been supported by strategic marketing agency Quantum Jump.
CEO, Ben Goodale, says of the development: “What’s been really exciting in developing Mitre 10 Club has been the smart use of customer insight and data to ensure we evolve the offering to meet the changing needs of new and existing Mitre 10 customers.”
Look out for more Mitre 10 Club developments in the coming months.